Poke, The Newest Disruptor In The Health Food Market

Poke, The Newest Disruptor In The Health Food Market

If you’re wondering what the next big food trend is, you won’t have to look far. Hospitality industry giants Uber Eats and Foodora have both called out Poke as Australia’s next obsession. Pronounced poh-kay, the dish has Hawaiian origins but incorporates a Japanese flair.

Despite poke-bowls popularity in overseas markets over the past 12 months, brands such as Poké Me and Pokéd have begun their mission to bring the dish to Australian consumers. Poke offers the benefits of a healthy meal, whilst bringing together a mix of unique flavours that makes it anything but ordinary.

Whilst the bowls usually feature tuna, they have been known to include other seafood such as octopus and salmon. The foods healthy image is sure to make it hit as Australian consumers grow more health conscious than ever. The dishes basic ingredients also make it an affordable option.

One of Australia’s largest Poke providers, Poké Me, started up in 2016 at their South Yarra location. Self described as a ‘Health Bowl Bar’ the concept aims to provide enough variety that customers can build their own bowls to suit their tastes. Since then, they have expanded to another Melbourne location and an Adelaide site, and plan on opening up 5 new stores within the year. Their big plans don’t stop there however, with goals to have a presence throughout Australia’s major cities and popular outer suburbs in 2019.

Another major player sharing similar growth goals to that of Poké Me is Pokéd. Founded in Melbourne in 2016, they wanted to share with their customers the concept that fast food can be healthy and ethical. Operating out of 8 sites across Melbourne and Sydney, the brand has a focus on sourcing fresh Australian produce and buying their fish from sustainable and certified farms. Opting for a different take on marketing the Hawaiian dish with a twist, Pokéd has built strong appeal within the millennial demographic through promoting their fresh and healthy image.

If poke isn’t available near you just yet, you can expect that to change over the next 12 months. The unique dish is sure to catch on due to its combination of healthy ingredients and visual appeal, and expected to make big waves as it cements its place in the Australian food market.

How Do Chocolate-Centric Franchises Thrive In The Health Food Era?

How Do Chocolate-Centric Franchises Thrive In The Health Food Era_

In Australia today there is a wide selection of chocolatier’s, including iconic names such as San Churro and Max Brenner. However, in the midst of what seems to be a global health kick, how are these sweet treat suppliers surviving?

Whilst sales of mass-market brands such as Cadbury and Lindt may be dropping, consumption of high-end chocolate offerings is rising. Despite the perception that this health food era may dampen the success of chocolate-centric cafés, it is actually driving demand for the luxury chocolate dining experience.

A recent rise in consumers awareness of exactly what they are putting in their bodies has resulted in many opting to cut high sugar treats from their diet. This means that if they are going to treat themselves, they may as well splurge. The atmosphere & experience is the selling point that gets customers in the door of franchises such as San Churro. Even if it is only for a hot chocolate, the brand goes out of its way to make the experience feel like an indulgence, resulting in the perfect place for a sweet cheat meal.

In addition to this, they make sure their customers know that the chocolate they serve is the best of the best. This takes a little of the guilt away and allows brands to attach a premium price tag. However, despite our nation’s love of chocolate, it hasn’t all been smooth sailing. Like many other companies across a broad range of industries, chocolate-centric franchises have had to adapt their offerings to meet ever-changing consumer demand.

While fitness and health food industries are seeing more consumer spending than ever, it is important that chocolate cafés look at how customers perceive their brand and adapt to fit in with consumer trends. As a result, the menus of Max Brenner, San Churro and many others have been tweaked to cater to those looking for a ‘healthier’ selection. Options such as smaller serving sizes, more dishes featuring dark chocolate (which we all know is the healthiest of the bunch), and the inclusion of more fruit, have won over consumers.

Although, this is not the only challenge that has been faced by such brands. Along with the rise of the health conscious consumer, has come the rise of dietary requirements. Now more than ever consumers are calling for gluten free, dairy free and vegan options to be widely available. As chocolate commonly features dairy, and other sweet treats offered likely contain gluten, you may think this could cut out a large portion of the market. However, stores are striving to be more inclusive in their offerings, stocking the fridge with almond milk and swapping out for gluten free alternatives.

Clearly, despite the healthy change that is sweeping the nation, chocolate-centric franchises are one step ahead, and embracing their position in consumers minds as an indulgent treat. Their ability to adapt to meet changing consumer preference has kept them relevant and inclusive. We predict that such brands will continue to thrive because, well, who doesn’t love chocolate!